Hunters_Hero_v1

Hunters AR Experience

Hunters AR Experience

Hunters AR Experience

Hunters AR Experience

SPOTIFY + SYFY | SWSX | REIFY
SPOTIFY + SYFY | SWSX | REIFY
Project Type
Project Type
Commission
Commission
Commission
Commission
Year
2016
2016
2016

We teamed up with REIFY to build an immersive augmented reality experience for Spotify + Syfy Channel at the Spotify House to launch the Syfy’s show Hunters.

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Hunters_2Images_v1

A custom AR app let guests see with ‘Hunter Vision’ by exploring a bunker with hidden AR Markers on it’s walls. Each marker triggered patterned cymatic visuals and immersive audio, which could be viewed in AR on an iPad. The app was also equipped with Facial Recognition, so you could see if you’re friends were humans or Hunters in disguise.

A custom AR app let guests see with ‘Hunter Vision’ by exploring a bunker with hidden AR Markers on it’s walls. Each marker triggered patterned cymatic visuals and immersive audio, which could be viewed in AR on an iPad. The app was also equipped with Facial Recognition, so you could see if you’re friends were humans or Hunters in disguise.

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*********************************************** Design/Process ***********************************************

***************************************** Design/Process *****************************************

******************************** Design/Process ********************************

************************************ Design/Process ************************************

The biggest challenge was making the real time 'Hunter Vision' matched the show titles. We spoke with the production company who created the pre-rendered 'Hunter Vision' and discussed the techniques they used so we could reproduce them in real time.

The biggest challenge was making the real time 'Hunter Vision' matched the show titles. We spoke with the production company who created the pre-rendered 'Hunter Vision' and discussed the techniques they used so we could reproduce them in real time.

** 1st Image: screenshot from the show titles. 2nd Image: screenshot from the real time app. **

** The App in action. Tutorial screens walk you through the experience, then you enter Hunter Vision mode. Note the FPS counter in the upper left, as this was still a WIP screen capture.  **

** When the app recognized a cymatic AR marker it would play an animation and audio alien clicks. **

The Team

The Team

Design Direction:
Philip Sierzega

Technical Direction:
Charlie Whitney

Design Direction:
Philip Sierzega

Technical Direction:
Charlie Whitney


Direct Client:
Reify

Brand Client:
NBC Universal

Direct Client:
Reify

Brand Client:
NBC Universal

Contact

Contact

MAPGrundge_PS_v1

Say Hello
& Inquiries

Say Hello
& Inquiries

Say Hello
& Inquiries

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Birth is death's first victory. Copyright 2018. All Rights Reserved.

Birth is death's first victory.
Copyright 2018. All Rights Reserved.